Women in Hospitality & Tourism underwent a dynamic rebranding, transitioning from its traditional annual event format to a more focused and engaging experience known as Women in Leadership. This new structure was designed for aspiring and current leaders, and featured two half-day sessions each year—one in the fall and one in the spring—allowing for deeper exploration of specific, timely topics within the industry.

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By concentrating on targeted themes, the series aimed to offer more tailored insights and actionable strategies, fostering a vibrant, year-round dialogue among professionals. This rebranding reflected a commitment to providing ongoing support and networking opportunities for women in the hospitality and tourism industry, ensuring a more impactful and sustained engagement with the issues that mattered most.